Art Channel Deco
为澳洲艺术画框与装饰品商城 Art Channel Deco 梳理线上销售体验，让作品展示、分类浏览和购买路径更清楚。
项目背景
- 类型品牌官网
- 客户Art Channel Deco
- 行业艺术与画框
- 上线时间2026 年 5 月
Built an online store experience for an Australian art, frame, decor, and handmade painting brand.
The work focused on turning scattered brand, product, and service information into a clearer website experience. We organized the page hierarchy, visual rhythm, mobile flow, and action points so visitors could understand the offer faster and the team could keep the site maintained.
方法与过程
-
商品结构整理 - 按产品类型、购买习惯和推广重点整理商城分类。
-
首页导购设计 - 将重点商品、品牌说明和购买入口组织到清晰路径中。
-
商城功能配置 - 完成商品、分类、详情页和基础购买流程设置。
-
移动端优化 - 调整商品卡片、按钮和详情展示，适配手机购物场景。
面对的挑战
The main challenge was making the site feel specific to the brand while keeping the visitor journey practical. We needed to balance visual expression, clear information, and a direct next step without making the page feel heavy.
项目结果
上线后，Art Channel Deco 获得了更完整的线上销售入口，作品展示、商城结构和移动端体验更稳定，客户也能更轻松地维护新品、活动和内容页面。
